When trying to find ideas for our music video, we looked through various music videos on Youtube. At first, we came across Ed Sheeran's A Team video and thought that a lot of the shots in that video were creative as they showed the protagonists facial expressions. The shots he used were simple, but yet very effective. We originally were going to base all our ideas around that one video and go from there. Shortly after looking through other videos, we thought that we could merge lots of ideas into one. The shot below is a mid shot which is the most common shot used when filming but in music videos, it isn't as popular. We quite liked the idea of having shot's which helped tell a story rather than the commonly used 'rapid editing' with just random clips of the artist singing.
In the A Team video, we liked the fact that the woman was poor and did bad things for money. With those ideas, it fits in with the lyrics to our chosen song. So we went with the 'poor' theme and decided to use council estates and various other non-wealthy locations to use as our setting. After our first day filming, we realised we couldn't entirely base our music video on the A Team's video, so once again we looked on Youtube for more ideas. We came across Example in his video, Change the way you kiss me. This video has a scene at the beginning where he is getting ready and there are shots which enticed us to base a scene in our video on that. Below is the main close up shot which we really liked as well as the idea of washing his face. It fits in with our song as the main character does illegal things and washing his hands and face represent him trying to wash away his sins.
While just searching for music I actually like, I came across a song called Burial by Archangel (Mt Eden Remix) with an amazing music video. It was mainly all free running and dancing, but the editing and colour schemes were a big influence as to what I wanted our video to look like. There were a couple of effective shots used in that video which we wanted to use. So next time we go to film, we'll definitely keep some of the shots used in mind such as the wide long shot which is below of a man dancing. It's really original and presents a nice smooth effect to the viewers.
We also drew many inspirations and influences from British Urban Cinema, particularly that set in urban areas of London. We are able to take ideas from Urban cinema as our chosen song "Getting Nowhere" has strong urban themes written in the lyrics and nature of the song. Examples of such urban films include Kidulthood and Adulthood. Both films are set in urban London and follow several characters around showing struggle concerning area, relationships drugs and jobs. These themes I feel we could adopt and use as positive inspiration for our production, particularly in terms of setting and the isolated themes that are demonstrated in both films. Also in Kidulthood there are drug under stories, another idea that we can adopt to feature in our plot to again demonstrate the urban struggle and pressures that some people are under in urban London.
By Charlie Head & Tom Beal