Final Magazine Advert Design

By Charlie Head

Magazine Advert Initial Designs

Here are the first initial ideas for our magazine advert. This was to develop an understanding of how to use photoshop, and also what fonts and extra features should be used and included. We found that it would be a good idea to add features such as the itunes logo to show the audience where you can buy the product from and use a consistant edgy font which gives an urban feel to the advert and relates to our artist as well, which again directly appeals to our target audience.

Another initial idea for the magazine advert was to include an image from the music video that would be an iconic signifier to the audience and immediately engage them to an urban setting. The use of blur and titles is a good feature because it gives a modern up to date view on the magazine advert something that our audience will look for. Having our artists web page on show is also a good feature because our audience can visit it and find out information about tour dates, merchandise and other albums, and so is a good marketing technique for the magazine advert.

By Tom Beal

Magazine Advertisement

We were originally going to advertise our album in the magazine NME. The reason for this was because it is one of the most recognised magazines in the music industry and would quickly increase sales for our album. Researching more into NME lead us to change our minds as it mainly covers indie and rock bands such as The Vaccines. This would give a wrong impression of our artist as they are dubstep producers and are not aimed NME's target audience. We then decided to go with Mixmag magazine which was more focused on dance music such as trance, drum 'n' bass, house, electro and our genre dubstep which was much more suitable for Magnetic Man. Mixmag is aimed at a young outgoing audience and highlights the club scene with a 'partying' theme. Its 'don't stay in' section advertises upcoming events such as gigs and clubs all over Britain which is the audience we are targeting. This shows how artists can be selected through magazines for the target audience. 

As Magnetic Man are relatively new they would fit more into Mixmag as it helps drives new music to a young new generation of people who are open to exciting new genres of dance music. A 'tunes' section in the magazine advertises and reviews the newest and biggest tunes around at the moment from a range of various well known and less known artists who are new to the scene. This is perfectly suitable for Magnetic Man as not only the album could be advertised on a page but also our song 'Getting Nowhere' could be reviewed in the 'tunes' section and help increase sales.

By Christian Sheen

Textual Analysis of Magazine Advert's

Magazine Advertisements are vitally important. This particularly advert is promoting Wretch 32's debut studio album. It was found in music magazines and featured a whole page in the magazine. This is an effective way of advertising his album as it is a large advert, which is going to grab the attention of the reader. Also the fonts used appeal directly to his target market as they are either very bold or already used to represent him and so develop himself as a brand. The picture used is just of Wretch 32, and tells the reader that Wretch 32 is the sole songwriter and a solo artist. With details of collaborations written on the poster it can attract fans of these artists to buy the Wretch 32 album through these other artists. The date of release is clear and paramount as well as stores, both online and physical copies, where you can buy the album so readers who become interested through the poster know where they can purchase the album from.

This advert is for the already out La Roux album. The adverts font is consistent and again helps to brand La Roux as an alternative artist. The picture again is just of her face so shows her to be a solo artist and the main song writer for her material. The advert also gives professional opinions of leading music magazines and reviewers, persuading the reader of the advert to read and give them confidence in what they're reading. The album already being released before the advert also gives a feeling of immediacy to the advert and if the reader wanted to he could buy it now.

By Tom Beal

Magazine Advert Moodboard

These magazine adverts give us many different ideas about how magazine adverts are formatted and presented in the published magazine. The focus is predominantly on the band or their created character, or their album. This is something we can create to advertise for, using a Limited Edition EP of our song and to market a particular picture and use that as a prominent selling point to the advert. Quotes from reviews and ratings from magazines and radio stations are also commonly used on advertisments, and this is something we could implement on to our magazine advert.

By Tom Beal

What is a Magazine Advert?

A magazine advert is an example of advertising in the media, and has become particularly massive with advertising music. Bands and Record Companies spend incredible amounts of money, most commonly producing a poster eske advertisement to put in pages of popular magazines. Other magazine adverts can include a simple photo of the album or band and have reviews from newspapers and 5 star ratings written alongside.

It is vitally important in magazine advertising to pitch to the right magazine to get your advertisement seen by your target audience. Many Heavy Rock bands would target their advertisments to magazines that deliberately target their target audience also, like Kerrang and formally magazines like Madhouse and KTMrocks. Bands to advertise to a more mainstream audience with brand new releases would advertise in magazines such as NME and Q Magazine. All these magazines will dedicate entire pages to magazines, ranging form full page advertisements to fitting a large amounts of smaller advertisements on one page, promoting new siongle releases, a bands new album or upcoming tour dates. With a more dance genre, including dubstep, electronic and trance, bands would pitch to a magazine such as mixmag.

NME Magazine Advert

Mixmag Magazine Advert

Q Magazine Advert

 

By Tom Beal

Analysis of Digipak

Click here to view Prezzi for the Analysis of Digipak

By Tom Beal