Work to date on the blog so far has been good. We have done many posts representing market research and developing an understanding of our audience. We have used many evaluative techniques to describe our audience such as Maslow's Hierachy of Needs and psychographics and demographics. This has helped to show clearly who we are targeting for our production, and finding institutions to feature our music video on has helped with finding an audience for us. We have also developed a good understanding of music videos and the genre of our song, through textual analysis of music videos within the same or similar genre; which has helped us storyboard a good storyline for our production.
We have had to make many changes throughout our production so far, particularly with our choice of song and storyboard. We initially decided to do Chase and Status - Embrace, but then decided that the song did not have enough meaning for our desired ideas of a struggle with life. We then did further song research and found Getting Nowhere by Magnetic Man, with the lyrics having much more meaning to our potential ideas. We have also changed many ideas within our storyboard, ranging from our main character having a drug problem, selling drugs, being involved with prostitutes and if he should die at the start or the beginning. After much debate and discussion within our group, we have decided and now finalised a storyboard.
To move forward with our production we need to start filming and finalise locations and costumes. We already have many ideas on locations and costumes and we now need to get out to these locations and film our scenes. We hope to be filming by 6th of November and will have finished filming by the following week.
By Tom Beal
We have had to make many changes throughout our production so far, particularly with our choice of song and storyboard. We initially decided to do Chase and Status - Embrace, but then decided that the song did not have enough meaning for our desired ideas of a struggle with life. We then did further song research and found Getting Nowhere by Magnetic Man, with the lyrics having much more meaning to our potential ideas. We have also changed many ideas within our storyboard, ranging from our main character having a drug problem, selling drugs, being involved with prostitutes and if he should die at the start or the beginning. After much debate and discussion within our group, we have decided and now finalised a storyboard.
To move forward with our production we need to start filming and finalise locations and costumes. We already have many ideas on locations and costumes and we now need to get out to these locations and film our scenes. We hope to be filming by 6th of November and will have finished filming by the following week.
By Tom Beal
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