Our target audience mainly consisted of those who were computer literate, and so marketing our music video using technology would prove effective as our target audience is largely technology minded, and would use some of the same technologies daily. This is why the decision to make Facebook and Twitter pages was a must, as it could get our products out to a huge audience whilst being accessible ourselves. Within minutes of setting up the twitter page, we already gained a follower who was a DJ in Spain, not only getting our products on the web but them being viewed by people all over the world who were directly part of our desired audience.
Both Facebook and Twitter being accessible to anyone and everyone does the same with our products, and through Facebook's sharing option and Twitter's retweeting, products on both sides can reach massive audience incredibly quickly, allowing us to gain a greater insight on audience feedback and see how well how product did and if we achieved a dominant reading with our audience.
By Tom Beal
Both Facebook and Twitter being accessible to anyone and everyone does the same with our products, and through Facebook's sharing option and Twitter's retweeting, products on both sides can reach massive audience incredibly quickly, allowing us to gain a greater insight on audience feedback and see how well how product did and if we achieved a dominant reading with our audience.
By Tom Beal
No comments:
Post a Comment