Magazine Advertisements are vitally important. This particularly advert is promoting Wretch 32's debut studio album. It was found in music magazines and featured a whole page in the magazine. This is an effective way of advertising his album as it is a large advert, which is going to grab the attention of the reader. Also the fonts used appeal directly to his target market as they are either very bold or already used to represent him and so develop himself as a brand. The picture used is just of Wretch 32, and tells the reader that Wretch 32 is the sole songwriter and a solo artist. With details of collaborations written on the poster it can attract fans of these artists to buy the Wretch 32 album through these other artists. The date of release is clear and paramount as well as stores, both online and physical copies, where you can buy the album so readers who become interested through the poster know where they can purchase the album from.
This advert is for the already out La Roux album. The adverts font is consistent and again helps to brand La Roux as an alternative artist. The picture again is just of her face so shows her to be a solo artist and the main song writer for her material. The advert also gives professional opinions of leading music magazines and reviewers, persuading the reader of the advert to read and give them confidence in what they're reading. The album already being released before the advert also gives a feeling of immediacy to the advert and if the reader wanted to he could buy it now.
By Tom Beal
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