Sunday, December 11, 2011

Analysis of Magazine Advert



Our final magazine advert will be featured in Mixmag magazine. The whole urban concept of the advert fits well within our genre, and the song we have chosen to make a music video for. The theme of the advert  is the same for our digipak, therefore the audience can relate between the two. The image captures the mood and tone of the song which is essential for the consumers to know if they decide to look up the song/artist. Magnetic Man traditionally uses dark colours and themes to match their underground vibes, so the use of black and white as the colour scheme worked well in following key conventions of the group.

At the bottom of the advert, there are logos as well as the website. The logos indicate the groups sponsors as well as their logo. Again, this is a key convention in magazine adverts. We inserted quotes from various magazines so that it looks as though its more appealing to Magnetic Man fans, and also fans of the genre.

The boldness of the font allows consumers to differentiate between the song title and artist. We decided to advertise our song with the 'limited edition' EP as it would appeal to people who are already fans of Magnetic Man who may be willing to buy something extra. Finally, we displayed a website to promote the artist online, where also consumers would be able to stay in touch with Magnetic Man and find out the latest news.


By Charlie Head & Christian Sheen


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