A magazine advert is an example of advertising in the media, and has become particularly massive with advertising music. Bands and Record Companies spend incredible amounts of money, most commonly producing a poster eske advertisement to put in pages of popular magazines. Other magazine adverts can include a simple photo of the album or band and have reviews from newspapers and 5 star ratings written alongside.
It is vitally important in magazine advertising to pitch to the right magazine to get your advertisement seen by your target audience. Many Heavy Rock bands would target their advertisments to magazines that deliberately target their target audience also, like Kerrang and formally magazines like Madhouse and KTMrocks. Bands to advertise to a more mainstream audience with brand new releases would advertise in magazines such as NME and Q Magazine. All these magazines will dedicate entire pages to magazines, ranging form full page advertisements to fitting a large amounts of smaller advertisements on one page, promoting new siongle releases, a bands new album or upcoming tour dates. With a more dance genre, including dubstep, electronic and trance, bands would pitch to a magazine such as mixmag.
NME Magazine Advert
Mixmag Magazine Advert
Q Magazine Advert
By Tom Beal
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