Evaluation 3- What have you Learnt from your Audience Feedback?

We discovered a useful website called SurveyMonkey that allowed you to create your own surveys. It was quick, free and very simple to use, however, we only discovered this after we had finished our production. If we were to do this again we would certainly use this website to gain our audience feedback in order to improve our production. Here is a link to the survey we made simply by using the website.

http://www.surveymonkey.com/s/TVCTGMF

As you can see the survey is very specific and detailed relating to our genre of music, therefore targeting our audience. The survey is online based so we could of used social network sites, such as FaceBook, to directly send the survey to people we knew and attain their feedback with ease.



Creating social networking pages was a good, simple way of gaining audience feedback. Because social networking sites like Twitter and Facebook are so widely used by such a diverse audience, you can create pages to target particular audiences and niche markets. Both for Twitter and Facebook we made artist pages promoting the digipak and music video, posting updates including links to the music video and the final design for the digipak, as well as including the artist's website for more information. With the ease of accessibility demonstrated from both of these sites and with such features such as share and retweet, the video can reach a like minded audience within minutes and so we received feedback instantly, and so gave us other ideas and options as to what our target audience looks for and hopes to find when viewing music videos in this genre and so comments were left on posts and more comments and likes were seen on out YouTube page.

Facebook was good to use for the sharing feature and so was able to get our posts out to a huge audience almost instantly, was also good for immediate commenting on posts and the like feature for posts also.

Twitter was useful because of the retweet feature, and so much like the Facebook share feature, our posts were able to be seen instantly by anyone else's followers. The hashtag feature on twitter was also useful because people searching or using the same hashtag would be able to see our own tweets, again getting out our production to a wide audience and gaining audience feedback.





By James Raison, Christian Sheen and Tom Beal