We were originally going to advertise our album in the magazine NME. The reason for this was because it is one of the most recognised magazines in the music industry and would quickly increase sales for our album. Researching more into NME lead us to change our minds as it mainly covers indie and rock bands such as The Vaccines. This would give a wrong impression of our artist as they are dubstep producers and are not aimed NME's target audience. We then decided to go with Mixmag magazine which was more focused on dance music such as trance, drum 'n' bass, house, electro and our genre dubstep which was much more suitable for Magnetic Man. Mixmag is aimed at a young outgoing audience and highlights the club scene with a 'partying' theme. Its 'don't stay in' section advertises upcoming events such as gigs and clubs all over Britain which is the audience we are targeting. This shows how artists can be selected through magazines for the target audience.
By Christian Sheen
As Magnetic Man are relatively new they would fit more into Mixmag as it helps drives new music to a young new generation of people who are open to exciting new genres of dance music. A 'tunes' section in the magazine advertises and reviews the newest and biggest tunes around at the moment from a range of various well known and less known artists who are new to the scene. This is perfectly suitable for Magnetic Man as not only the album could be advertised on a page but also our song 'Getting Nowhere' could be reviewed in the 'tunes' section and help increase sales.
By Christian Sheen
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