Settings and Location

The setting of our music video is going to be in the urban/sub urban parts of London. With the lyrics of our song, we thought that 'rough' areas of London could be used as our location due to the title of the song 'Getting Nowhere'. The fact that the main character in our video isn’t getting anywhere although he does try to, a typical less wealthy part of London could be portrayed well in our video.

As far as actual locations go, we ideally want a block of flats/council estate to shoot at. We thought maybe Brixton and other parts of South London would be quite good to shoot at. Primarily we want to have a block of flats with a playground or small green outside. As we don’t know any locations like this, we will have to do a bit of travelling around London to find the location we plan to use. As well as the idea of council estate idea, we would like to have a nearby high-street to get a few cinematic shots of the area itself.

We would like to shoot the whole thing during daylight/dusk hours along with a scene shot at night. As we don’t have proper lighting equipment, we will have to find a location which is quite well lit.

By Charlie Head

Risk Assessment

Hazards	Who is Exposed	Risk Level	Control Measures	Risk Level After Control
Being attacked for filming equipment	All Present	Depending on location – Maximum level of risk High	Be discreet and do not obviously advertise the equipment	Medium
Falling/tripping/ slipping	All Present	Medium	Look for potholes, cracks and other uneven surfaces in roads and pathways	Low
Locations of filming – derelict flat and public toilets	All Present	High	Be aware of others that may be in the location or around it, and be wary of any objects on the floor and do not touch them, e.g. needles	Medium
The Roadside	All Present	Low	Look when crossing roads and be wary of other cars  around you	Low
Building Top	All Present	Low	Be wary of the sides of the building and do not fall off the edge	Low
Flat’s flight of stairs	The Cameraman	Low	Be aware of your own balance and do not fall down the stairs or through the stairwell	Low

By Tom Beal

Questionnaire Results

By James Raison

Questionnaire

By James Raison

Our Target Audience

Click for Prezi on Target Audience

By Tom Beal

B.A.R.B.

B.A.R.B or the (Broadcasters Audience Research Board) is an organisation that compiles audience’s feedback and television ratings in the United Kingdom.  B.A.R.B was mainly created to replace a previous system, where the BBC and ITV companies compiled their own ratings.

The organisation itself works by attaching a TV box onto the sides of people’s houses.

At the moment there are currently 5100 B.A.R.B TV boxes around the UK this averaging to about 11.500 individuals.

This box works by, recording exactly what programmes they watch, and the panellists indicate who is in the room watching by pressing a button on a remote control handset.

The data is then collected overnight and published as overnight ratings at around 9.30 the following morning for use by TV stations and the advertising industry.

By James Raison

Sampling Definitions

By Charlie Head

Audience Reseach Methods

Research Method	Pro’s	Con’s
Questionnaire	·         Direct questions/ to the point ·         Quick and easy ·         Less intrusive ·         Much greater number of people to ask	·         Very General ·         Not always taken seriously, so not a representative ·         Quantitative data but not qualitative
Open Questions	·         Can give more detail	·         Time consuming ·         Have to interpret the data
Closed Questions	·         Easy to compare answers	·         Lack of detail
Focus Group	·         Structured/ semi structured to give answers and room debating ·         The participants can discuss and bounce opinions off each other, collecting more useful data ·         Information is gathered all at once ·         Cheap and easy	·         Harder to analyse ·         Time consuming ·         People can feel under pressure and not confident ·         Participants may conform answers which will not show a representative. ·         There may be dominant personalities or participants who are to shy
Accidental Sampling	·         Totally random ·         Completely unbiased to produce representative results	·         Might be more of one gender, age etc. so may not be a representative ·          Might ask people completely different to your target audience
Volunteer Sampling	·         The participants want to be there and will have their own knowledge and want to talk and help you	·         Might not be a representative of everyone else. ·         Biased
Quota Sampling	·         Choose people according to particular characteristics and demographics (target audience)	·         Not representative of anyone outside target audience

We decided to choose to use a questionnaire for our research method. This was because when looking at this table we thought the pro's outweighed the con's for the other methods. The main reasons were that the questionnaire was quick and easy and therefore we could gather more data in a short time which suited us because of the time we had. We will also use open and closed questions in our questionnaire because we want a wide range of data to analyse.


By Christian Sheen

Why is an Audience Important?

An audience is vital to the sales of any media product. Without an audience media institutions would not be able to create their products as only the audience can generate profit for media institutions as only an audience can provide sales for the product being sold. An audience can also measure the success of a product; meaning that if the product sells well to this audience and that the product gets good reviews then that the product has done well in its market. This is why advertising the product is so key and important, because if the media institution advertisers to the wrong audience the product will not sell as effectively as to if the product was pitched to the right audience. An example of pitching to the wrong audience is putting an advert for life insurance in children's TV programs, these adverts would be better suited to programs such as Doc Martin or Midsummer Murders. This is also an example of media institutions working with audiences by providing them effective advertisement for their product by pitching their product to the right audience, meaning the product sells to the audience who want and need it.

Particular TV channels pitch towards specialist audiences based on ethnicity, gender, interests and age. Examples of this are:

MTV - Teenagers
BBC4 - Older people or those interested in culture

Sky Sports - Men

Disney Channel - Children

 

 

By Tom Beal

Maslow's Hierachy of Needs

Maslow was an American Psychologist who came up with the theory of the "Hierachy of Needs". He believed that people have different layers of needs and that one need has to be fully fulfilled before you can move to the next level. He argued that people will only go as far as they want to before they feel happy and satisfied with their level. He also argued that very few people ever made it to the level of self actualisation.

By Tom Beal

Socio Economic Values

Survivors- Those who want security and like routine

Social Climbers- Strong materialistic drive and like status symbols

Care Givers- Belief in caring and sharing

Explorers- From whom personal growth and influencing social change are important



Lifestyle habits, opinions, values and beliefs are very important to the media product companies. These social economic values are narrowed down to these four categories to help the media companies ensure they are able to create a programme that appeals to at least one of the groups to ensure they have a steady target audience. It helps them establish what type their target audience is, whether they would be broadcasting to a mass audience of for example of "Social Climbers" or if they are narrow casting to a group of "Care Givers".


By Christian Sheen

Social Grade Scale

Market researchers divide the population into 6 socio-economic groups or social grades , which are based on the occupation, or job, of the head of a household. These grades give some idea of a households income and how it might be spent. This is used mainly for audience profiling and targeting by the media, publishing and advertising sectors, and have become established as a generic reference series for classifying and describing social classes, especially for consumer targeting and consumer market research.

A- Chief executive, senior civil servant, surgeon
B - Bank manager, teacher
C1- Shop floor supervisor, bank clerk, sales person
C2- Electrician, carpenter
D- Assembly line worker, refuse collector, messenger
E- Pensioners without private pensions and anyone living on basic benefits


By Christian Sheen

Intended Institution

We have aimed our institution for Magnetic Man and our music video to the channel MTV Dance. Since the songs genre is aimed at more of a niche audience, we have to be very select at the institutions we pitch to show our video on and which programmes the video is shown on.

We would be keen to get our video on programmes with a good number of viewers, and so during peak times in the evenings and daytime, particular around school finishing times as our audience is targeted towards that age.

We would like our song to be played on radio stations such as BBC Radio 1 and BBC Radio 1xtra. Both these radio stations play new music. Radio 1 is a much more broadly casted radio station, so we would want our song to be played again in peak time to broadcast our song to a mass audience. By having our song being played on 1xtra, we are directly targeting our audience as 1xtra plays music aimed towards a more urban audience, and so plays hip hop and dubstep, and so would target our niche audience directly.

By Tom Beal

Brief

Currently we don't have a finalised idea of what we are doing for our music video. However we do have a brief idea. Our main idea for the song is along the lines of doing something but ending up in the same situation.


We think the story of the song could be related to drugs, prostitution and violence. These three things, stereotypically, we want to relate to council estates and 'rough' parts of London. We think that these ideas and locations can express the lyrics to our song choice.


We want to use quite a few cinematic shots and crane shots of council estates and high-street to show everyday life and then link in our story so it flows nicely. We're still thinking of shots to use and the actual idea of the story we want to portray.


By Charlie Head

Email to Columbia Records

By Tom Beal

Columbia Records

Columbia Records is the label that Magnetic Man, our chosen artist, is signed to. Columbia Records is a record company owned by major corporation Sony Music Entertainment. Columbia Records are a huge record company, owning rights and liscensing music for hundreds of artists and bands. Before their merging with Sony Entertainment, they were an independent label, and became influential in the distribution and production in the 50's and 60's, having artists such as Bob Dylan and the Byrds signed to them. They continued to run independently until 1980, where changes with other parts of the company led to the buy from Sony. Today Columbia Records remains a major subsidary label to Sony Music Entertainment, and so can use the advantages of synergy to promote their music, and so getting the best film making equipment for music videos and being able to play their music in other Sony products such as films or TV adverts. It signs a wide range of artists including rock and pop groups as well as dance and electronic artists and DJ's.

By Tom Beal

Finalised Song Choice

At first, we as a group were not sure which song we were going to use. We narrowed it down to a particular genre of music which was electronic. This was because we all had an interest in this genre which made it more comfortable for us to work with. We thought possibly a slow song has more meaning to the lyrics, therefore easier to interpret ideas for a music video.

In our group we all had iPods which gave us immediate access to thousands of songs, this made it easier for us to develop our ideas. After we had listened to various songs, we narrowed it down to two songs within our genre. The first was Chase & Status - Embrace, and the second was Magnetic Man ft John Legend - Getting Nowhere. After a group discussion, we ended up going with the second choice, Magnetic Man ft John Legend - Getting Nowhere.

The song itself is quite slow, but has a continuous beat throughout. We have a rough idea on what we plan to do for the beginning of the song and rough ideas for the rest of the song. We plan to almost tell a story within the video to express the lyrics.

By Charlie Head

Chase And Status - "Let You Go" Textual Analysis

"Let You Go" by Chase and Status is a song in the same genre as Magnetic Man's "Getting Nowhere", and the artist has an urban theme appealing to a modern audience; much the same as the audience that Magnetic Man appeal to. 


Lyrics


You say,
We can't go on this way,
Things have got to change,
When your gone,
And each day,
A choice gets made,
You think it's yours to make,
But your wrong,

There's nowhere to run,
No place you can go,
Nowhere you can hide,
Where you won't be found,
There's no place on earth,
Where you could lay low,
Wherever you are,
I will track you down,
There's no way in hell,
I will let you leave,
Let you just get up,
And walk out on me,
There's no way on earth,
Hell would have to freeze,
More than twice before,
I will let you gooooo!,

let you....go!,

I will let you go!,

There's no way on earth,
Hell would have to freeze,
More than twice before,
I will let you go,

Let you...go,

You say,
We can't go on this way,
Things have got to change,
When your gone,
And each day,
A choice gets made,
You think it's yours to make,
But your wrong,

There's nowhere to run,
No place you can go,
Nowhere you can hide,
Where you won't be found,
There's no place on earth,
Where you could lay low,
Wherever you are,
I will track you down,
There's no way in hell,
I will let you leave,
Let you just get up,
And walk out on me,
There's no way on earth,
Hell would have to freeze,
More than twice before,
I will let you gooooo!,

There's no way
I will let you go!

Let you go!,

I will let you go!,

There's no way on earth,
Hell would have to freeze,
More than twice before,
I will let you gooooo!,

Let you....go!


The lyrics to this song are fast paced and short with pauses and breaks for drum beats and instrumentals, and the song is largely based around the instrumentals of the song it being a electronic song. The lyrics describes how there are choices in life and that there are consequences for some choices that you may make. The song's key lyric is "let you go" and the defiance that the character will have in letting someone go. A scene from the video to represent this would be in the TV studio within the first scenes, where the man is accused of openly using drugs in front of his child, yet his girlfriend still wants to be with him and to give him a second chance.

Music


The song has a varying tempo, and this is suited to the music video. The tempo starts slow and this is followed  by a slow introduction of the 'Patrick Chase' character in the TV studio. When the tempo of the song picks up so does the emphasis on the serious story behind the music video, and so shots become shorter in length and cuts  become closer together so the audience feel a faster pace of movement. The tempo of the song also slows in the middle, and this is where is to be shown buying drugs and prostitutes. When the tempo picks back up, you see the use of drugs and the prostitute and again it emphasizes a more serious and dramatic situation. Also there are large breaks between lyrics where instrumentals are played compromising of synth, drums and bass which also helps develop a faster tempo with the video.

Slower Tempo

Faster Tempo

Genre/Mise en Scene


The genre for this music video is electronic dance, drum and bass. There is a strong theme in the video of urban and there is also a rather unique theme of 'celebrity goes off the rails' and shows a side to a public figure that isn't usually demonstrated, but the video shows it very effectively through location and mise on scene. The video mixes both celebrity and urban feel, so shows a dreary area but an expensive suit or an alcoholic in what seems an expensive "a list" bar.

Camerawork


The cinematography used in this music video is key and helps create a variety of different meanings, and uses a good range of shot length, angles and is well framed to create meaning. In the opening scenes, there is good panning of the camera to show the Patrick Chase audience and is of mid length shot. This creates a feeling that they are behind and respect him, and support his opinions of the people on his show. The angles are regularly low so it shows he is in a position of power and authority. However the shots outside of the TV studio are mainly close up, and this gives an alone feeling towards the character, and that what he is doing to others and himself is respected by nobody. Although some angles are low these are used to demonstrate his drugged madness and show him to be in no control of his own and not his own power or authority.

Editing


The editing of the music video very much flows with the pace of the tempo of the song. Where there is a slower tempo there are longer shots and longer takes, with cuts not representing great movement or time between the shots. The cuts are also softer and not as sudden, and so represent him having a calmer feeling. When the song goes into higher tempo, particularly in the climax of the song the shot transitions are much harsher, sudden and fit the beat of the song, giving a sense of rush and anxiety, and also a feeling that the character is completely out of control. This is shown by the car crash in the video, the continued use of drugs and also the drinking, all these 3 factors shown in the space of 3 fast paced cuts showing very effective use of rapid editing.

Intertextuality


This music video has a take on reality chat show programs like the Jeremy Kyle Show. It shows a male in dominant power in front of an audience dealing with domestic troubles like cheating and domestic violence. This video deals with the issue of drugs within a family and the repercussions that that can have within a family and the opinions of his audience, as well as his own hypocritical opinions which is demonstrated more as the video goes on.

Narrative


There is a strong narrative in this music video. It describes a different celebrity lifestyle than the typical one the public hears of, and shows uniquely how celebrities can get deeply involved with affairs, drugs and prostitutes, factors you would not expect a public role model to be associated with, especially such a role model that hosts a TV show arguing against and making examples of those that do get involved with drugs and mess up themselves and their families. The music video shows him spiral out of control when he induces a mad night of alcohol and drugs, yet still turns up to film his TV show the following morning, showing him to be a hypocrite and holding a hypocritical narrative for the music video.

Voyeurism


Sex and sexuality is used in the video, and shows almost a need for this character to have sex for his own personal gain or even to get a kick or buzz out of. He uses women as objects and so uses the first girl for sex and takes no notice of the children, which we are never told if they are his children or someone else's. This keeps an urban theme of "single mum runaway dad" strong. Another example of sex and sexuality used in the video is where the character pays for a prostitute, again demonstrating almost a need for him to have sex for an adrenaline rush, and also maybe a feeling that he has to feel loved and appreciated by women showing his insecurity as a celebrity.

By Tom Beal