Survivors- Those who want security and like routine
Social Climbers- Strong materialistic drive and like status symbols
Care Givers- Belief in caring and sharing
Explorers- From whom personal growth and influencing social change are important
Lifestyle habits, opinions, values and beliefs are very important to the media product companies. These social economic values are narrowed down to these four categories to help the media companies ensure they are able to create a programme that appeals to at least one of the groups to ensure they have a steady target audience. It helps them establish what type their target audience is, whether they would be broadcasting to a mass audience of for example of "Social Climbers" or if they are narrow casting to a group of "Care Givers".
By Christian Sheen
Social Climbers- Strong materialistic drive and like status symbols
Care Givers- Belief in caring and sharing
Explorers- From whom personal growth and influencing social change are important
Lifestyle habits, opinions, values and beliefs are very important to the media product companies. These social economic values are narrowed down to these four categories to help the media companies ensure they are able to create a programme that appeals to at least one of the groups to ensure they have a steady target audience. It helps them establish what type their target audience is, whether they would be broadcasting to a mass audience of for example of "Social Climbers" or if they are narrow casting to a group of "Care Givers".
By Christian Sheen
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