An audience is vital to the sales of any media product. Without an audience media institutions would not be able to create their products as only the audience can generate profit for media institutions as only an audience can provide sales for the product being sold. An audience can also measure the success of a product; meaning that if the product sells well to this audience and that the product gets good reviews then that the product has done well in its market. This is why advertising the product is so key and important, because if the media institution advertisers to the wrong audience the product will not sell as effectively as to if the product was pitched to the right audience. An example of pitching to the wrong audience is putting an advert for life insurance in children's TV programs, these adverts would be better suited to programs such as Doc Martin or Midsummer Murders. This is also an example of media institutions working with audiences by providing them effective advertisement for their product by pitching their product to the right audience, meaning the product sells to the audience who want and need it.
Particular TV channels pitch towards specialist audiences based on ethnicity, gender, interests and age. Examples of this are:
BBC4 - Older people or those interested in culture
Sky Sports - Men
Disney Channel - Children
By Tom Beal
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