Research Method | Pro’s | Con’s |
Questionnaire | · Direct questions/ to the point · Quick and easy · Less intrusive · Much greater number of people to ask | · Very General · Not always taken seriously, so not a representative · Quantitative data but not qualitative |
Open Questions | · Can give more detail | · Time consuming · Have to interpret the data |
Closed Questions | · Easy to compare answers | · Lack of detail |
Focus Group | · Structured/ semi structured to give answers and room debating · The participants can discuss and bounce opinions off each other, collecting more useful data · Information is gathered all at once · Cheap and easy | · Harder to analyse · Time consuming · People can feel under pressure and not confident · Participants may conform answers which will not show a representative. · There may be dominant personalities or participants who are to shy |
Accidental Sampling | · Totally random · Completely unbiased to produce representative results | · Might be more of one gender, age etc. so may not be a representative · Might ask people completely different to your target audience |
Volunteer Sampling | · The participants want to be there and will have their own knowledge and want to talk and help you | · Might not be a representative of everyone else. · Biased |
Quota Sampling | · Choose people according to particular characteristics and demographics (target audience) | · Not representative of anyone outside target audience |
We decided to choose to use a questionnaire for our research method. This was because when looking at this table we thought the pro's outweighed the con's for the other methods. The main reasons were that the questionnaire was quick and easy and therefore we could gather more data in a short time which suited us because of the time we had. We will also use open and closed questions in our questionnaire because we want a wide range of data to analyse.
By Christian Sheen
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